CHANNELS COME IN DIFFERENT TYPES AND SHAPES
Channels is the code name for many types of partners – Resellers, Referrals, MSP, Distributor, OEM and more.
What is the right channel type for your business?
|MODEL||1-Tier / 2-Tier||1-Tier||2-Tier||1-Tier||1-Tier|
|TECH. SUPPORT||1st line||No||1st Line||1st Line||Full|
|STRATEGY||Deal Management||Introduction||Territory Managment||Run Rate||OEM|
Building the right mixture is the key of having successful channel business. With over 20 years of experience in creating Channel Infrastructures, LAD Consulting has proved track record that generates large amount of business to its customers worldwide.
But infrastructure building requires strong foundations. Signing new partners is not the first step but rather one of the later stages of the process. Channel without the proper backend infrastructure will fail for sure and will incur significant lost of time, resources and money.
It’s important to remember that its not just a matter of what type of Channel is best for you. Each Region has its own Character and culture. In order to choose right, you need to consider many parameters and variables. You can learn more about this in our Regions section.