WHERE TO PUT YOUR MONEY ON?
Looking at the world map, might resemble looking at the Roulette table. You have limited amount of money, which regions should you focus on that might generate the best and immediate ROI?
Let’s take the Israeli market as an example: While there are over 6,000 (!!) active Startup companies at any given moment with very exciting and different technologies. Yet, when it comes to Global development, most of them use the same methodology and rule book:
First target is usually North America and then Mainland Europe – UK & Germany. Reason is that these are established markets, native English speaking or at a high level and are developed regions.
Yet, it might take several years (3-5) until they will start building strategy to reach out to regions like Asia, Africa, Australia, Central East Europe and others.
But why should a start-up invest its limited resources in these regions?
These markets are Partner oriented due to Geo-cultural aspects. Yet, these markets are more innovation-driven while the more developed regions are more conservative in compare.
Building the right Channel infrastructure and the right Go To Market plan can enable a much faster and profitable ROI for a start-up.