Channel management is the most productive and resourceful approach that allows start-up vendors and emerging organizations build an agile Go To Market strategy.
The benefits of using Channel strategy over direct sales are clear:
| Channel | Direct | |
| Language and culture barrier | Y | X |
| Timezone differences | Y | X |
| Existing relationship | Y | X |
| Salesforce multipliers | Y | X |
| Marketing, Presales and Support | Y | X |
| Run-rate pipeline activities | Y | X |
| New business revenues | 60%-95% | 100% |
Learn more about the various types of the Channels
or start planning the strategy for your desired regions