Channel management is the most productive and resourceful approach that allows start-up vendors and emerging organizations build an agile Go To Market strategy.
The benefits of using Channel strategy over direct sales are clear:

Language and culture barrierYX
Timezone differencesYX
Existing relationshipYX
Salesforce multipliersYX
Marketing, Presales and SupportYX
Run-rate pipeline activitiesYX
New business revenues60%-95%100%

Learn more about the various types of the Channels
or start planning the strategy for your desired regions