Channel management helps you scale
Channel management is the most productive and resourceful approach that allows start-up companies and emerging organizations build an agile Go To Market strategy.
Most established vendors are relying on channel infrastructure as their main sales strategy and revenue generator engine.
The benefits of using Channel strategy over direct sales are clear and we have prepared the following table to reflect it.
Business Strategy Comparison: Channel Sales Vs. Direct Sales
| Channel | Direct | |
| Language and culture barrier | a | r |
| Timezone differences | a | r |
| Existing relationship | a | r |
| Sales force multipliers | a | r |
| Marketing, Presales and Support | a | r |
| Run-rate pipeline activities | a | r |
| Scaling options | Unlimited | Limited |
