Channel management is the most productive and resourceful approach that allows start-up companies and emerging organizations build an agile Go To Market strategy.
Most established vendors are relying on channel infrastructure as their main sales strategy and revenue generator engine.
The benefits of using Channel strategy over direct sales are clear:
|Language and culture barrier||Y||X|
|Marketing, Presales and Support||Y||X|
|Run-rate pipeline activities||Y||X|
|New business revenues||60%-95%||100%|